BRAND IDENTITY & RESTAURANT DESIGN
Motha Trukn’ Kabobs & BBQ
Motha Trukn' Kabobs & BBQ
Motha Trukn’ Kabobs & BBQ is a local eatery in Gary, Indiana which provides a fresh and tangy dining pit stop, through a bold and flavorsome manner, refueling the many truckers coming in off the Interstate with smoked meats, savory rubs, and the freshest ingredients; leaving them ready to hit the road again.
Located right off Interstate 80/94 in a newly renovated semi-truck trailer, Motha Trukn’ Kabobs & BBQ has found an interesting niche with the hundreds of semi-truck drivers who frequent the area to rest and refuel along their highway journey.
Our driving inspiration came from the hungry truckers’ large appetites, gritty roads, a few expletives, and of course some Motha Trukn’ savory BBQ. Once seasoned and BBQ’d to perfection, the brand identity embodies a hungry lion logo, colorful business cards, engaging social media ads, and a captivating restaurant menu.