FOOD INDUSTRY

El Popular

REVITALIZING THE BRAND IDENTITY OF A HISTORICAL LEADER IN THE MEXICAN FOOD INDUSTRY

Since 1925 El Popular has become the oldest Mexican food product manufacturer in the United States; by providing authentic Mexican chorizo, mole, and chocolate to families for nearly a century.

The company’s roots began in Monterrey, Mexico and through Vincente F. Garza’s journey to East Chicago, Indiana in 1925, he brought with him his family recipes which have made El Popular a successful leader in the Mexican food industry.

Fast forward nearly 100 years later and the historical brand is still standing strong, along with a new brand identity to pay homage to its roots and continue the company moving towards the next century. Influenced by El Popular’s rich history in both Mexico and East Chicago, the identity drew inspiration from old company packaging logos and textures, traditional recipes, family photos, vintage and industrial typefaces, cultural colors, and the premium quality invested into all of their delicious Mexican food products.

PROJECT LOCATION

East Chicago &
Valparaiso, Indiana

SERVICES PROVIDED

Brand Strategy
Brand Identity
Print Design
Website Design
Copy Writing

VISIT WEBSITE

Emblem logo design mexican food manufacturer, El Popular
Since 1927 wordmark logo design for chorizo manufacturer, El Popular
Emblem logo design for chorizo manufacturer, El Popular
Family recipe emblem logo design for a mexican food manufacturer
Family recipe wordmark logo design for an East Chicago, Indiana chorizo manufacturer
Quality Chorizo emblem logo design for a mexican food manufacturer
Brand identity layout design for El Popular
Business card design for mexican food manufacturer, El Popular
Close-up view of business card design for chorizo manufacturer, El Popular

“Innovative and unique graphic designer! Kyle created a new brand identity and website for my 95 year old family business to communicate our heritage and tradition in the Mexican food industry. If you want to take your business to the next level, I highly recommend his services.”

EDWARD GARZA

OWNER

EL POPULAR

Laptop view of website design for a chorizo manufacturer in Northwest Indiana
Homepage layout of website design for El Popular
Mobile layout of website design for a Northwest Indiana chorizo manufacturer
A mexican food company's website product page layout design
Tablet view of web design for El Popular's family recipe page
Laptop view of web design for a mexican food manufacturer in Valparaiso, IndianaLaptop view of web design for a mexican food manufacturer in Valparaiso, Indiana
About us website layout design for El Popular, the oldest mexican food manufacturer in the USA
Website layout design for El Popular's family recipe page
FAQ page layout design for El Popular
Website layout design for El Popular's contact us page
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