EDUCATION INDUSTRY

IEEE at Purdue University

ELECTRIFYING STUDENT AND SPONSORSHIP CONNECTIONS THROUGH AN OMNICHANNEL MARKETING CAMPAIGN

IEEE, the Institute of Electrical and Electronics Engineers, is the world’s leading technical professional institution.

In collaboration with the Department of Electrical and Computer Engineering at Purdue University Northwest, students gain experience by working on projects with modern electric vehicle technology. Until recently, IEEE’s involvement at the university was largely dormant until a handful of students and administrators revitalized the program and their competitive engineering spirit.

In order for IEEE at Purdue University Northwest to take part in collegiate engineering competitions, the program needed to grow its members and significantly increase funding for electric vehicle development. To accomplish these goals, an omnichannel marketing campaign was created alongside various community outreach programs at local high schools, on campus, and with companies that support the engineering field.

Through campaign strategy and building upon the IEEE brand identity, the program utilized their newly printed sponsorship booklet and responsive website design to reach both corporate sponsors and students alike — exceeding funding expectations and consistently placing in the top brackets at the nation’s largest EV engineering competitions.

PROJECT LOCATION

Hammond, Indiana

SERVICES PROVIDED

Campaign Strategy
Campaign Identity
Print Design
Website Design

VISIT WEBSITE

Sponsorship Packet cover design for IEEE at Purdue University Northwest
Engineering Sponsorship Packet inside spread design for IEEE at Purdue University Northwest
Close up of Engineering Sponsorship Packet design for IEEE at Purdue University Northwest
Close up of typography design for sponsorship packet
Sponsorship tiers for IEEE publication design
Close up of layout design for IEEE sponsorship packet
Back cover design of IEEE sponsorship packet
Close up of back cover design

“I help run an engineering club at Purdue University Northwest and the leadership within our club was not experienced with marketing or advertising. Kyle made it very easy in order for us to start reaching out to our sponsors and community by first designing a sponsorship packet — which was met with positive feedback from our sponsors and professors alike. Thanks to that packet, our club has seen a dramatic increase in funding.

More recently, he is finishing up our club’s website — which is much more modern, sleek, and presentable compared to our previous website. Kyle’s knowledge of branding and presentation combined with his web development experience makes him the best in the business. Not even mentioning that both projects were completed before the stated deadline.

I will continue bringing my business to Kyle and will always refer him whenever any of my colleagues need any work done with marketing or advertising.”

NOOR AHMAD

CLUB PRESIDENT

IEEE AT PURDUE UNIVERSITY NORTHWEST

Website design for IEEE at Purdue University Northwest
Close up of website design for IEEE at Purdue University Northwest
Homepage Layout of website design for IEEE at Purdue University Northwest
Double screen mobile website design for IEEE
Layout of EV Grand Prix website design for Purdue University Northwest
Contact Us page website design for IEEE at Purdue University Northwest
Mobile Layout of website design for IEEE at Purdue University Northwest
Layout of Community Outreach website design for Purdue University Northwest
LET’S GET YOUR BUSINESS MOVING

TELL YOUR BRAND STORY TO THE WORLD

GET A QUOTE TODAY
Kucsera Design KD Monogram