Since 1960 Korellis Roofing has grown into one of the largest commercial and industrial roofing companies in the Northwest Indiana and Chicagoland area.
After 60 years in the local market, Korellis needed to revamp its brand identity with an updated company logo and identity system, while still retaining its decades-old brand recognition. Our approach was focused on developing a versatile marketing system around their industry-leading position — preserving and combining company history with up-to-date styling. A historic wordmark logo, strong typography, familiar colors, and flexible brand elements solidified their market recognition — the Korellis way.
Brand Identity & Guidelines
“I worked with Kyle on behalf of Korellis. We are undergoing a complete rebrand and from the very first call I understood how detail-orientated and knowledgeable he was. He was a pleasure to work with, honest in his feedback, punctual with turnaround, and always delivered in the timeframe he promised. I’d recommend him to anyone looking for logo design or for the redesign process. Should we have needs in the future we will absolutely give him a call again!”