COUNTRY CLUB INDUSTRY

Michigan Shores Club

RENOVATING AN HISTORIC CLUB WITH MODERN FUNCTIONALITY THROUGH BRAND IDENTITY DESIGN

Nestled along the shores of beautiful Lake Michigan in Wilmette, Illinois, Michigan Shores Club is a second home to more than a thousand members and has traditional roots along Lake Michigan, which can be traced to its original beginnings in 1897.

Fast forward over 100 years and it has become one of the most modern Clubs on the North Shore. Considering the Daniel Burnham designed Tudor clubhouse is over 100 years old, the Club recently went through major renovations; and so did their brand identity. The new visual identity system sought to mesh traditional values with modern functionality.

The Club’s brand identity formed through a wealthy and conservative color palette, elegant and classy serif/san-serif fonts, Tudor styled logos, classy imagery, and modern layouts. Due to an amazing management team, sophisticated amenities, and a new visual identity to work with; Membership is at an all-time high.

PROJECT LOCATION

Wilmette, Illinois

SERVICES PROVIDED

Brand Strategy
Brand Identity
Logo Design
Print Collateral
Web Collateral
Photography by
Courtney Cimo

Country club wordmark logo design for Michigan Shores Club

“Kyle is the kind of guy you want working on your projects. He is detail oriented, creative and most importantly he is very collaborative. I’ve had the pleasure of working with Kyle closely as the Graphic Designer for Michigan Shores Club for all of our marketing materials, digital and print, branding and concept design. Kyle works tirelessly for The Club, almost exclusively remotely, on detailed designs for all of our marketing and communications. He is the consummate professional responding quickly to emails and phone calls, meeting deadlines and delivering far beyond what is expected. Aside from Kyle’s work, he is a great guy. Kyle makes you comfortable and confident with his level-headed demeanor. He talks things through and is respected by all of the staff and members at The Club. I am lucky to be able to work with Kyle in a collaborative relationship to deliver superior marketing which separates our club from the rest.”

CODY CZMYR

COMMUNICATIONS DIRECTOR AT MICHIGAN SHORES CLUB

WILMETTE, ILLINOIS

LET’S GET YOUR BUSINESS MOVING

TELL YOUR BRAND STORY TO THE WORLD

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Kyle Kucsera Design Lettermark Logo