CONSTRUCTION INDUSTRY

Mobile Facilities of Illinois

BUILDING A RESPONSIVE WEBSITE TO IMPROVE LEAD GENERATION WITH ON THE GO PROJECT MANAGERS

Mobile Facilities of Illinois has been serving Chicagoland and Northwest Indiana since 1979 with mobile office trailers for both rent and sale.

MFI’s functional and ready to work office space helps busy worksites all over the Midwest get to work quickly and conveniently. As a part of continuous business development, we set out to create an improved brand identity throughout a new web experience to increase brand recognition, assist sales, and engage project managers with the content they need.

Web interactions were improved by first positioning the business and designing a brand identity that would differentiate Mobile Facilities of Illinois within the construction market. Our valuable business insights and new brand look were then geared towards effectively demonstrating office trailer value, educating prospective project managers, and ultimately generating more qualified leads for both rentals and purchases.