RETAIL INDUSTRY

Lynn’s Furniture & Mattress

BRAND IDENTITY AND OMNICHANNEL MARKETING CAMPAIGNS FOR A FURNITURE AND MATTRESS STORE

Lynn’s Furniture and Mattress is a Northwest Indiana home goods retailer featuring a wide selection of mid-range furniture and mattresses.

The Lynn family has owned various retail franchises since 1981 and given recent industry changes, Lynn’s recognized an opportunity to open their second store within the bustling Highland Grove Shopping Center in Highland, Indiana — combining a broad selection of brand name furniture and mattresses with honest sales transparency.

Alongside building out their massive new store, Lynn’s Furniture & Mattress needed a a fresh coat of paint on their brand identity to help build brand recognition and consumer trust while assisting an omnichannel marketing and sales process.

Our Brand Strategy session surfaced competitive local insights as we positioned Lynn’s as a store for middle class homeowners seeking stylish affordability without sacrificing quality. Creative direction was discovered throughout the store as we built a sofa-inspired logo alongside a welcoming type system, lively colors, and modular layouts.