WHOLE FOODS INDUSTRY
Straight Up Honey
Sweet, delicious, and nutritious — Straight Up Honey is harvested straight from the hive in good ol’ Valparaiso, Indiana.
Embodying a variety of Midwest floral notes this honey is energy-packed, raw, and unfiltered. Local bees work hard to maximize the enzymes, antioxidants, and vitamins — fulfilling a commitment to healthy and sustainable local honey.
PROJECT LOCATION
Valparaiso, Indiana
SERVICES PROVIDED
Brand Strategy
Logo Design
Brand Identity
Package Design
Copy Writing
![Straight Up Honey illustrative logo design on yellow](https://kylekucsera.com/wp-content/uploads/2021/05/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Honey-Logo_Gold.png)
![Straight Up Honey illustrative logo design on white](https://kylekucsera.com/wp-content/uploads/2021/05/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Honey-Logo.png)
![Straight Up Honey illustrative logo design on black](https://kylekucsera.com/wp-content/uploads/2021/08/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Honey-Logo_Black.png)
![Straight Up Honey business cards](https://kylekucsera.com/wp-content/uploads/2022/11/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Business-Cards_V3.png)
![Business card design close up](https://kylekucsera.com/wp-content/uploads/2022/11/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Business-Cards_Close-V2.png)
![Straight Up Honey jar packaging design, front](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_1.png)
![Straight Up Honey jar packaging design, back](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Back-1.png)
![Straight Up Honey jar packaging design, close up front](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Angle.png)
![Raw, Unfiltered, Locally Bottled](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Combs_v2.jpg)
![Harvested from Local Honey Bees](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Bee_V2.jpg)
![Straight Up Honey jar packaging design, close up back](https://kylekucsera.com/wp-content/uploads/2021/08/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Angle-3.png)
![Various flavors of Straight Up Honey](https://kylekucsera.com/wp-content/uploads/2021/09/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Variations-2.png)
![Bees making honey at the hive](https://kylekucsera.com/wp-content/uploads/2021/10/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Packaging-Design_Combs_v55.jpg)
![Delivery van graphics](https://kylekucsera.com/wp-content/uploads/2021/10/Kucsera-Design_Northwest-Indiana-Logo-Design_Straight-Up-Honey_Delivery-Van-Wrap_Side.png)
![Branded advertisement with wooden spoon of honey](https://kylekucsera.com/wp-content/uploads/2022/11/Northwest-Indiana-Logo-Design_Kucsera-Design_Straight-Up-Honey_Spoon-with-Honey.jpg)