WHOLE FOODS INDUSTRY

Straight Up Honey

Creating a buzz around local honey with brand identity and packaging design

Sweet, delicious, and nutritious — Straight Up Honey is harvested straight from the hive in good ol’ Valparaiso, Indiana.

Bursting with Midwest floral notes, this raw and unfiltered honey is packed with energy. Local bees work hard to produce a golden, nutrient-rich blend full of enzymes, antioxidants, and vitamins — supporting a commitment to healthy, sustainable honey.

Across rural Indiana, small farms selling honey are abundant. Straight Up Honey buzzed in our ear about creating an identity and packaging design that felt local yet carried the presence of an established brand — helping position them as a premium product at markets, festivals, and online.

Straight Up Honey’s brand identity took flight with inspiration straight from the hive — featuring an iconic bee logo, honey drips, bold stripes, and pollen textures. The honey packaging design played a vital role in business growth, capturing the attention of thousands at markets and festivals — helping make it a sought-after honey product.

PROJECT LOCATION

Valparaiso, Indiana

SERVICES PROVIDED

Brand Strategy
Logo Design
Brand Identity
Packaging Design
Copy Writing

Straight Up Honey logo design on yellow background
Straight Up Honey logo design on a white background
Color palette for brand identity design
Headline typography design for a brand identity system
Paragraph typography design for a brand identity system
Marquee typography featuring Raw, Unfiltered, Honey, and Indiana
Logo, brand pattern, and visual identity design elements
Straight Up Honey jar packaging design with a wooden spoon dripping honey
Back label packaging design for Straight Up Honey
Close-up of the front label packaging design for Straight Up Honey
Harvested from Local Honey Bees
Raw, Unfiltered, Locally Bottled
Close-up of the back label packaging design for Straight Up Honey
Various flavors of Straight Up Honey
Honey bear packaging label design
Close-up of a honey bear packaging label design
Business card design
Closeup of business card design
Bees making honey at the hive
Honey advertisement featuring a wooden spoon with honey
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