Just Be Coffee Roasters
Just Be Coffee Roasters thoughtfully sources and roasts signature blends of specialty coffee with a commitment to premium ingredients and sustainable practices — serving deliciously mindful experiences.
Northwest Indiana lacks premium coffee options while being overrun with chain restaurants. Region residents have been relying on just a handful of local independent shops, few and far, between the pervasive chain establishments.
Aspiring to grow into a neighborhood staple, we partnered to position Just Be Coffee Roasters as a premium local roaster of globally sourced coffee and espressos for both consumers and private label businesses.
From bean to brew our creative process began with brand strategy to uncover business, audience, and market insights. Upon discovery, we designed a recognizable brand identity to define and drive customer interactions through roast-worthy packaging, merchandise, and a responsive website developed to better our local community — one cup of coffee at a time.