COFFEE INDUSTRY

Just Be Coffee Roasters

A FRESH BRAND IDENTITY AND WEBSITE FOR LOCALLY ROASTED COFFEE, DRIVEN BY COMMUNITY.

Just Be Coffee Roasters thoughtfully sources and roasts signature blends of specialty coffee with a commitment to premium ingredients and sustainable practices — serving deliciously mindful experiences.

Northwest Indiana lacks premium coffee options while being overrun with chain restaurants. Region residents have been relying on just a handful of local independent shops, few and far, between the pervasive chain establishments.

Aspiring to grow into a neighborhood staple, we partnered to position Just Be Coffee Roasters as a premium local roaster of globally sourced coffee and espressos for both consumers and private label businesses.

From bean to brew our creative process began with brand strategy to uncover business, audience, and market insights. Upon discovery, we designed a recognizable brand identity to define and drive customer interactions through roast-worthy packaging, merchandise, and a responsive website developed to better our local community — one cup of coffee at a time.

PROJECT LOCATION

Munster, Indiana

SERVICES PROVIDED

Brand Strategy
Logo Design
Brand Identity & Guidelines
Copy Writing
Website Design

VISIT WEBSITE

Just Be Coffee Roasters wordmark logo on gray
Just Be Coffee Roasters wordmark logo
Just Be Coffee Roasters badge logo design
Just Be Coffee Roasters badge logo design
Be circle logo design
Be circle logo design
Just Be business card design
Just Be business card close-up
Just Be kraft cup design
Just Be kraft cup design
Coffe cup with a Just Be logo on it
Various Just Be logo pins
Just Be kraft coffee bag design
Just Be homepage website design
Just Be website design on mobile
About Just Be website design
Wholesale Coffee website design
Zero Waste Program website design
Contact Just Be website design
LET’S GET YOUR BUSINESS MOVING

TELL YOUR BRAND STORY TO THE WORLD

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