COFFEE INDUSTRY
Just Be Coffee Roasters
Just Be Coffee Roasters thoughtfully sources and roasts signature blends of specialty coffee with a commitment to premium ingredients and sustainable practices — serving deliciously mindful experiences.
Northwest Indiana lacks premium coffee options while being overrun with chain restaurants. Region residents have been relying on just a handful of local independent shops, few and far, between the pervasive chain establishments.
Aspiring to grow into a neighborhood staple, we partnered to position Just Be Coffee Roasters as a premium local roaster of globally sourced coffee and espressos for both consumers and private label businesses.
From bean to brew our creative process began with brand strategy to uncover business, audience, and market insights. Upon discovery, we designed a recognizable brand identity to define and drive customer interactions through roast-worthy packaging, merchandise, and a responsive website developed to better our community — one cup of coffee at a time.
PROJECT LOCATION
Munster, Indiana
SERVICES PROVIDED
Brand Strategy
Logo Design
Brand Identity & Guidelines
Copy Writing
Website Design
VISIT WEBSITE
“Kyle is amazing! He was an integral part of getting Just Be Coffee Roasters off the ground! He was patient, honest, efficient and super creative throughout the logo design and website build process. I would recommended him to anyone looking for a real creative partner in your next project! Thanks Kyle!”
STEVE HOFFERTH
OWNER AND FOUNDER
JUST BE COFFEE ROASTERS
