CANNABIS INDUSTRY

Infuzed Cafe

GROWING A BRAND FOR A HEMP-DERIVED CANNABIS CAFE IN A NEWLY BUDDING CHICAGO INDUSTRY

Infuzed Cafe cultivates delicious gourmet goods and drinks with a synergy of fast-acting hemp-derived cannabinoids and wholesome ingredients, elevating the human experience through wellness and good vibes.

The Chicago based cannabis cafe was born out of a once in a generation opportunity to capitalize upon an industry that has been federally illegal since 1937. As of 2023, the Illinois cannabis cafe market is still in its infancy with limited first movers, and in the big City of Chicago, there’s always room for some friendly competition.

‍Sprouting strong roots was essential to building a successful company. Guided by our brand strategy, Kucsera Design positioned Infuzed Cafe as a place to indulge in ‘gourmet’ baked goods and drinks — where ingredients are organic, hemp-derived cannabinoids are strictly tested, and each tasty bite is baked with passion.

Striving to become any adult cannabis enthusiast or café-goers’ favorite place to hang out in the city, Kucsera Design was then tasked to design an iconic logo and brand identity system to cultivate engaging interactions and build brand recognition alongside their delicious gourmet treats.