RESTAURANT INDUSTRY

Motha Trukn’ Kabobs & BBQ

SLOW-COOKIN’ DELICIOUS BRAND EXPERIENCES TO GROW AN EATERY AND SATISFY YOUR INNER BEAST

Motha Trukn’ Kabobs & BBQ is a fresh and tangy dining pit stop located right off bustling Interstate 80/94 in Gary, Indiana.

In a newly renovated and repurposed semi-truck trailer, Motha Trukn’ Kabobs & BBQ has found an interesting niche with the hundreds of semi-truck drivers who frequent the area to rest and refuel — with smoked meats, savory rubs, and the freshest ingredients that are sure to leave them ready to hit the road again.

Our driving inspiration came from the hungry truckers’ large appetites, gritty roads, a few expletives, and of course some Motha Trukn’ savory BBQ. Once seasoned and BBQ’d to perfection, the brand identity embodies a hungry lion logo, colorful business cards, engaging social media ads, vehicle graphics, and a captivating restaurant menu.

PROJECT LOCATION

Gary, Indiana

SERVICES PROVIDED

Brand Strategy
Visual Identity
Print Design
Copy Writing
Brand Guidelines

Barbecue restaurant Logo Design for Motha Trukn Kabobs & BBQ
Restaurant Logo Design for Motha Trukn Kabobs & BBQ
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TELL YOUR BRAND STORY TO THE WORLD

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Kyle Kucsera Design Lettermark Logo