RESTAURANT INDUSTRY
Motha Trukn’ Kabobs & BBQ
Motha Trukn’ Kabobs & BBQ is a fresh and tangy dining pit stop located right off bustling Interstate 80/94 in Gary, Indiana.
In a newly renovated and repurposed semi-truck trailer, Motha Trukn’ Kabobs & BBQ has found an interesting niche with the hundreds of semi-truck drivers who frequent the area to rest and refuel — with smoked meats, savory rubs, and the freshest ingredients that are sure to leave them ready to hit the road again.
Our driving inspiration came from the hungry truckers’ large appetites, gritty roads, a few expletives, and of course some Motha Trukn’ savory BBQ. Once seasoned and BBQ’d to perfection, the brand identity embodies a hungry lion logo, colorful business cards, engaging social media ads, vehicle graphics, and a captivating restaurant menu.
PROJECT LOCATION
Gary, Indiana
SERVICES PROVIDED
Brand Strategy
Logo Design
Brand Identity
Print Design
Copy Writing
