PRINT COLLATERAL DESIGN
Girls Inc. was founded in 1864 and over 100 years later the non-profit organization has developed national reach while adapting to meet the specific challenges facing young women. The community organization inspires all girls to be strong, smart, and bold, through direct service, advocacy, and community programs.
The non-profit organization’s widely recognized brand needed to be implemented throughout a quarterly newsletter. The newsletter is sent to all of their corporate donors, via print and email, to update them on the constant progress that Girls Inc. is making each fiscal quarter.
Through closely partnering with their marketing team, strategically understanding the organization’s goals, and designing within an existing brand identity; the quarterly newsletter now has a familiar look, effectively engages its corporate audience, and in turn, brings in more end-of-quarter donations than before.