Girls Inc. was founded in 1864 and over 100 years later the non-profit organization has developed national reach while adapting to meet the specific challenges facing young women. Girls Inc. inspires all girls to be strong, smart, and bold, through direct service, advocacy, and community programs.
The national organization’s widely recognized brand needed to be implemented throughout a quarterly newsletter. The newsletter is sent to all of their corporate donors, via print and email, to update them of the constant progress that Girls Inc. is making each fiscal quarter.
Through closely partnering with Girls Inc., strategically understanding the organization’s goals, and designing within an existing brand identity; the quarterly newsletter now has a familiar look, effectively engages its corporate audience, and in turn, brings in more end-of-quarter donations than before.