La’Carter Hair

La'Carter Hair

Merrillville, IN.


Brand Strategy
Visual Identity
Print Design
Copy Writing

Branding, Print

La’Carter Hair believes that healthy hair matters. Their licensed and experienced technicians provide clients with high-quality hair care, haircuts, extensions, and wigs. The salon caters to an urban audience and their brand was in need of a new visual identity to connect with a younger and more experimental crowd.


The newly created brand identity was inspired by the sharp hairstyles for which the salon is known for. The identity began to form through a sophisticated and feminine color palette, stylish san-serif fonts, sharply cut layouts, and colorful photography of inspirational hairstyles. Through strategic marketing and brand recognition, La’Carter Hair is cutting a fashion-forward path for themselves in NWI.