ADVERTISEMENT CAMPAIGN DESIGN
Legacy Foundation is a community foundation and the leading philanthropic partner in Lake County, Indiana. Through the generosity of a wide base of donors and a board of directors representing a diverse spectrum of business, education, nonprofit, and public sectors; the foundation has awarded $40 million in grants and scholarships to nonprofit organizations.
Every year the foundation hosts their “On the Table” county-wide initiative to explore the ways in which we have the power to collaborate through community-focused conversations to help drive progress throughout Northwest Indiana.
The marketing campaign was designed in-line with the current Legacy Foundation identity but with some additional visual elements. The voice of the campaign was developed through an event logo, conversational images, community activities, and chat bubbles which are to inspire individuals of all ages to spark a conversation on the table.