COFFEE INDUSTRY

Lands’ End Coffee Roasters

LOGO AND PACKAGING DESIGN FOR A COFFEE ROASTER RESTING BY THE BEACHES OF CABO SAN LUCAS

Lands’ End Coffee Roasters serves specialty coffee and espresso, catering to tourists from around the world exploring Cabo San Lucas, Mexico.

Rated as one of Mexico’s top tourist destinations, Cabo San Lucas sits at the southern tip of the Baja California Peninsula, attracting over 3 million visitors annually.

Famous for its vibrant nightlife, luxury resorts, and stunning coastlines, Cabo is a place full of unforgettable experiences. Yet, few coffee shops capture the bright, nautical, and beachy energy that defines its coastal lifestyle.

To bring this vibe to life and position the coffee shop as a top destination for tourists, we developed a new brand identity — drawing inspiration from the sun, oceanic waters, and historic landmarks woven into this coastal city.

For the coffee packaging design, we set sail back to the 1500s, when Cabo San Lucas Bay was a key trade route and a notorious hideout for pirates — infusing the brand identity with legends from long ago. The design comes to life with an illustrated pirate ship and treasure map, guiding you straight to your vacation destination, Cabo.