WATERFRONT ENGINEERING
Edgewater Resources
Edgewater Resources designs and engineers waterfronts worldwide.
Founded in 2010, their multidisciplinary team creates mixed-use waterfronts, marinas, coastal improvements, and harbor works across continents and environments. Over the years, Edgewater Resources built a respected reputation in the industry, but their brand identity, project proposals, and website no longer reflected the scale, expertise, or ambition of the firm.
As they competed for increasingly complex, high-profile projects alongside multinational engineering and design firms, Edgewater needed a stronger brand presence — one that could communicate their depth of expertise, differentiate them from competitors, and position the company for its next stage of growth.
Inspired by the Great Lakes, the tides turned during our expansion of their brand identity. We preserved the recognizable logo design while refining lockups, curated a coastal color palette, refined messaging, sketched Great Lakes bathymetry elements, and unified the brand identity through a guideline book. Together these brand elements create a flexible design system that adapts across all marketing environments.
With a refreshed brand identity in hand, we set sail to redesign their website and project proposals. For years, the experience between print and digital felt disjointed, while their beautifully engineered waterfronts lacked a design system capable of showcasing their impact on waterfront communities. Together, we created a more cohesive user experience through editorial-style layouts, striking project imagery, stronger educational messaging, and improved SEO — ultimately giving Edgewater a more effective platform to support the sales process.
PROJECT LOCATION
St. Joseph, Michigan
SERVICES PROVIDED
Brand Identity Expansion
Brand Identity & Guidelines
Collateral Design
Website Design
VISIT WEBSITE
“Our revised Brand Standards, Templates and Website were overhauled in collaboration with Kyle over an almost two year period. He would have completed things very quickly if not for our internal delays! The products are well thought out, graphically compelling and easy to use. We are grateful for his continued support and collaboration on all things needed for our firm. Highly recommend!!”
KATHY WEYKAMP
PRINCIPAL
EDGEWATER RESOURCES
