AUTOMOTIVE INDUSTRY

Altricity

BRAND IDENTITY & PACKAGING DESIGN FOR AN AUTO COMPANY REINVENTING JUMP STARTER TECHNOLOGY

Altricity is a mobile app–enabled car jump starter and battery monitoring solution — engineered for a smarter, safer way to stay on the road.

The emerging company was founded with a bold vision to eliminate the frustration of jumper cables, booster batteries, and roadside assistance — giving drivers the freedom to never get stranded again.

After years of electrical engineering and product development, Altricity was charged and ready to disrupt the jump starter market. Before launching its next-generation product, Altricity partnered with Kucsera Design to craft a bold, tech-forward brand identity, package, and website design — built to differentiate, earn trust, and position Altricity as the premium choice in jump starter technology.

Our collaborative process began with brand strategy to define Altricity’s purpose, personality, audience, voice, value and positioning — bridging the gap between business and brand development. The result was an energetic brand identity capturing the advanced technology behind the Altricity Remote Jump Starter and it’s role in helping everyday drivers stay prepared on the road.