La Raza Tees

La Raza Tees

Whiting, IN.


Brand Strategy
Visual Identity
Web Design

Branding, Web

Manufactured in Chicago, Illinois, La Raza Tees are designed with the intention to satisfy the lack of representation in Latino catered apparel. From music to food, culture to sport, and family to fun; each shirt tells a different story from a Latino perspective.
Thoroughly rooted in Latino culture within the Chicagoland area, La Raza Tees needed an ethnic and lively visual identity; which encompassed a custom serif script logo, vibrant color palette, culturally inspired typography, and a responsive e-commerce website.
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