The logo design chosen to represent your business is one of the most important aspects of your company’s visual identity. A business’ logo is at the center of any brand and it must be engaging, memorable, simple, versatile, and communicative in order to stand out against any competitor within the market. An effective logo must also work in conjunction with your brand’s core values and beliefs.
The process to create an effective logo goes beyond the actual design itself. The typical workflow includes a client briefing, initial research into the competitors and targeted audience, sketching and conceptualizing, client approvals, designing the logo, reflection and revising, and finally completed to the client’s visual satisfaction.