RESTAURANT INDUSTRY
Smoketown Blues BBQ
Smoketown Blues BBQ welcomes you to a slice of Southern pleasure in the heart of vibrant downtown Valparaiso, Indiana.
Venture into a distinctive and delicious BBQ experience — balancing prime grade meats with smoke-kissed flavor and signature sauces & blends. Smoketown Blues BBQ is new on the block, so the restaurant group partnered with Kucsera Design to develop a brand identity and website with aspirations of building recognition in the neighborhood as the premium choice for Southern Style BBQ.
Upon discovering insights about the business, community, and competitors, we developed a brand strategy to guide us in designing the brand identity. Once the right ingredients were smoked low & slow, the emerging restaurant embodies their fiery passion for homemade southern recipes and hospitality — creating lively dining experiences making you feel right at home.
PROJECT LOCATION
Valparaiso, Indiana
SERVICES PROVIDED
Brand Strategy
Logo Design
Brand Identity
Website Design
Copy Writing
