Michigan Shores Club / Fitness

Michigan Shores Club / Fitness

Wilmette, IL.


Brand Strategy
Print Design

Branding, Print

Many of the 1000+ members at Michigan Shores Club are actively involved in the Fitness and Wellness Center. Through a modification to our developed MSC brand guidelines, the fitness center has a slightly more athletic visual identity; specifically through the use of an athletic headline font. The identity then implements a more athletic and sporty look which keeps the energy elevated, all while coinciding itself with the classic and elegant look the Club maintains.


Through the athletic programs the Fitness and Wellness Center offers and constant marketing throughout the Club, the center has become a very successful part of Michigan Shores Club with many people living a better life through their improved health and wellness.