SOCIAL SERVICES INDUSTRY
SGA Youth & Family Services
SGA Youth & Family Services provides a wide range of social services to more than 19,000 youth and families in some of Chicago, Illinois’ most challenged and consistently underserved urban communities.
In between helping the Chicago community and regularly developing new opportunities for those individuals, SGA Youth & Family Services needed to bring consistency throughout their marketing touchpoints. The non-profit organization already had a brand and a loosely developed visual identity, which was then improved upon through a versatile sans-serif font family, new layout principals, and community centered imagery. The identity was then implemented throughout their annual report, department logos, annual benefit invite and program, brochures, postcards, and web advertisements.