WHOLE FOODS INDUSTRY
Straight Up Honey
Sweet, delicious, and nutritious — Straight Up Honey is harvested straight from the hive in good ol’ Valparaiso, Indiana.
Bursting with Midwest floral notes, this raw and unfiltered honey is packed with energy. Local bees work hard to produce a golden, nutrient-rich blend full of enzymes, antioxidants, and vitamins — supporting a commitment to healthy, sustainable honey.
Across rural Indiana, small farms selling honey are abundant. Straight Up Honey buzzed in our ear about creating an identity and packaging design that felt local yet carried the presence of an established brand — helping position them as a premium product at markets, festivals, and online.
Straight Up Honey’s brand identity took flight with inspiration straight from the hive — featuring an iconic bee logo, honey drips, bold stripes, and pollen textures. The honey packaging design played a vital role in business growth, capturing the attention of thousands at markets and festivals — helping make it a sought-after honey product.
PROJECT LOCATION
Valparaiso, Indiana
SERVICES PROVIDED
Brand Strategy
Logo Design
Brand Identity
Packaging Design
Copy Writing














