WHOLE FOODS INDUSTRY

Straight Up Honey

CREATING A BUZZ AROUND LOCAL HONEY WITH BRAND IDENTITY AND PACKAGING DESIGN

Sweet, delicious, and nutritious — Straight Up Honey is harvested straight from the hive in good ol’ Valparaiso, Indiana.

Bursting with Midwest floral notes, this raw and unfiltered honey is packed with energy. Local bees work hard to produce a golden, nutrient-rich blend full of enzymes, antioxidants, and vitamins — supporting a commitment to healthy, sustainable honey.

Across rural Indiana, small farms selling honey are abundant. Straight Up Honey buzzed in our ear about creating an identity and packaging design that felt local yet carried the presence of an established brand — helping position them as a premium product at markets, festivals, and online.

Straight Up Honey’s brand identity took flight with inspiration straight from the hive — featuring an iconic bee logo, honey drips, bold stripes, and pollen textures. The honey packaging design played a vital role in business growth, capturing the attention of thousands at markets and festivals — helping make it a sought-after honey product.

PROJECT LOCATION

Valparaiso, Indiana

SERVICES PROVIDED

Brand Strategy
Logo Design
Brand Identity
Packaging Design
Copy Writing

Straight Up Honey illustrative logo design on yellow
Straight Up Honey illustrative logo design on white
Straight Up Honey illustrative logo design on black
Straight Up Honey business cards
Business card design close up
Straight Up Honey jar packaging design, front
Straight Up Honey jar packaging design, back
Straight Up Honey jar packaging design, close up front
Raw, Unfiltered, Locally Bottled
Harvested from Local Honey Bees
Straight Up Honey jar packaging design, close up back
Various flavors of Straight Up Honey
Bees making honey at the hive
Delivery van graphics
Branded advertisement with wooden spoon of honey
BRING NEW IDEAS TO LIFE

DESIGN YOUR NEXT ERA OF BUSINESS

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