CONSTRUCTION INDUSTRY
Morrison Construction
Morrison Construction is a heavy industrial and union contractor based in Hammond, Indiana. Since its founding in 1925, it has been a leading force in mechanical, civil, and structural projects across the region.
Reaching 100 years in business is a remarkable milestone. To commemorate this anniversary and market industrial construction services, Morrison Construction partnered with us to develop a billboard campaign strategically placed along Cline Avenue, a key industrial transportation route into the heart of Northwest Indiana.
Tasked with capturing imagery for the billboard design and marketing campaign, we staged a fleet-inspired photoshoot as Morrison Construction showcased a freshly painted brick building alongside a new lineup of Ford F-150 trucks.
The billboard design became a powerful statement as the photography integrated with Morrison Construction’s brand identity and messaging, calling for travelers’ attention en route to Northwest Indiana’s oil refineries and steel mills. The final campaign not only honored the company’s century-long legacy but also reinforced its leadership in the industrial construction sector.
PROJECT LOCATION
Hammond, Indiana
SERVICES PROVIDED
Strategy
Photography
Print Design
PROJECT PARTNER
Photography: Joseph Gonzalez
