INSIGHTS INTO ACTION
Brand Strategy
DISCOVER AND POSITION WHAT MAKES YOU DIFFERENT
Before jumping into the excitement of design and marketing, brand strategy takes the guesswork out by bridging the gap between business and creativity — developing a strategy to guide branding and marketing.
Existing companies change, while some are new to the market, yet both rely on a strategic approach to developing an effective brand. A defined strategy brings advantages by clarifying a business’ purpose, defining its brand personality, targeting the right audience, and establishing a unique market position. The knowledge gained from brand strategy becomes the foundation of your brand identity.
FRAMEWORK
Lay the Foundation
Develop a Personality
Research Target Audience
Analyze Brand Gap
Position the Brand
PROCESS /
STEP ONE
GAIN INSIGHT
Lay the groundwork for effective brand interactions by unearthing business, customer, and market insights.
Our brand strategy framework begins with an assessment of your brand’s current state and envisions its future trajectory. We surface your origin story, brand personality, targeted audience, competitor positioning, and how we plan to communicate brand value.
PROCESS //
STEP TWO
UNLOCK YOUR BRAND
Through our strategic insights, position and build a blueprint to unleash brand value and grow your business.
While progressing through our brand strategy session, discovered insights actively shape core aspects of your brand. The framework influences brand identity design, messaging, business development, and differentiators that position your company.
PROCESS ///
STEP THREE
MARKET YOUR STORY
This collective approach yields a brand strategy brief that aligns business value with both employees and customers.
The resulting comprehensive brief crafts your distinctive brand narrative. Armed with this guide, expand business through an inspiring story that fuels successful brand interactions. No matter the industry, unite business and creativity across all marketing channels.
THE VALUE OF BRAND STRATEGY
INSPIRE MEANINGFUL CONNECTIONS
BRAND RECOGNITION
Consumers within all industries are likely to choose a brand they recognize and trust over unfamiliar competitors.
Brand recognition has a direct connection to the consumer’s ease of purchase and its credibility helps facilitate more sales.
COMPETITIVE EDGE
Differentiating your brand and its unique attributes help position your company as a leader in the industry.
The association of a brand’s value with an understanding of customer challenges results in experiences that inspire action.
DELIVER VALUE
Marketing is focused more on your brand’s unique value and less on convincing consumers while selling.
Brands all promise and provide value but consumers appreciate brands that maintain a close focus on their needs.
CONSISTENT COMMUNICATION
Understanding who you are and are not, helps develop a brand road map for consistent marketing initiatives.
Establishing a brand’s voice, look, and feel assists in engaging your audience across all marketing channels.
CHARGE MORE
Well branded businesses are typically positioned in the consumer’s mind as quality that is worth paying for.
By looking the part, effective brands attract more qualified customers who are willing to spend more money.
ENSURE GROWTH
By serving as a compass for brand interactions, strategy takes the guesswork out of marketing.
No decision can now be made without referring to the Brand Brief and asking — will it help or hurt business growth?
