BUILD RECOGNITION

Brand Identity

UNLEASH YOUR BRAND’S POTENTIAL

CONSISTENTLY CAPTIVATING MARKETING SYSTEMS

Unearthed from brand strategy, valuable business differentiators are discovered and given a brand identity to help define and drive consumer interactions. By guiding efforts in a direct and impactful manner, brands become identifiable and human — communicating aspirational value.

A brand identity must be carefully designed in an engaging and flexible manner in order to connect and grow alongside any business. The identity of a company is based on design and guidelines for logos, typography, color palettes, photography, icons, layouts, and patterns — assuring that your brand identity is kept consistent and becomes instantly recognizable.

Logo Design
Brand Identity Systems
Naming and Messaging
Brand Guidelines
Marketing Collateral
Packaging Design

LOGO DESIGN

A memorable and versatile logo is essential for any company to compete in the market. Make your first impression count and begin creating brand recognition across all channels.

An in-depth and collaborative logo development process helps differentiate your company — while positioning its unique brand attributes as a visual that strengthens marketing consistency, perceived value, and consumer brand loyalty.

BRAND IDENTITY

Own your brand’s look and successfully connect with consumers. Impact their decisions with a cohesive brand identity system that conveys value in a unified and impactful approach.

Attract your dream clients by influencing and reinforcing consumer perception across all touchpoints. Typically, this collection of brand elements includes design and guidelines for logos, typography, colors, photography, icons, layouts, patterns, and messaging.

NAMING & MESSAGING

Brands talk a lot. A meaningful messaging framework helps guide marketing efforts by aligning and communicating brand value directly to consumer desires — inspiring thoughtful action.

Crafting clever messaging begins with alignment to the business, revenue drivers, service value, user profiles, consumer pain points, positioning statement, and value proposition — then articulating value through the brand’s unique voice, tone, feel, and impact.

BRAND GUIDELINES

Brand identity guideline booklets define and unify brands, both internally and externally. Replicate your look throughout all touchpoints with easy to understand rules and examples.

Consistency is key for market recognition. Guidelines are scalable and custom fit to your brand with usage standards on logos, color palettes, typography, photography, messaging, layouts, icons, and patterns — uniting your marketing across all channels.

PRINT COLLATERAL

Support various sales channels by implementing your brand identity throughout a wide variety of printed marketing collateral — designed to make sales easier and move the needle.

Strengthen marketing efforts with print options that include but are not limited to business cards, folders, info sheets, letterheads, brochures, newsletters, signage, annual reports, packaging, direct mail, magazines, sales kits, posters, and environmental design.

DIGITAL COLLATERAL

Begin and sustain consumer relationships by digitally marketing your brand’s in-depth knowledge to put your prospects at ease, improve awareness, educate, and influence decision making.

Enhance marketing efforts with digital options that include but are not limited to presentations, e-books, case studies, white papers, infographics, landing pages, brochures, catalogs, proposals, blog posts, advertisements, email campaigns, and newsletters.

BRANDING, DIGITAL, PRINT

MICHIGAN SHORES CLUB

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BRANDING, DIGITAL, PRINT

IT CONVERGENCE

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BRANDING, DIGITAL, PRINT

EL POPULAR

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BRANDING, DIGITAL, PRINT

KORELLIS

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BRANDING, DIGITAL, PRINT

LOGO DESIGN

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BRANDING, DIGITAL, PRINT

THREE20 RECOVERY

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THE VALUE OF BRAND IDENTITY

COMMUNICATE VALUE ACROSS ALL CHANNELS

MARKET POSITION

A recognizable brand identity influences consumer perception to better position your business as a trusted choice.

Differences between competing businesses may be small but a brand that is effectively positioned can be regarded as superior.

DIFFERENTATION

Connecting with consumers through a compelling brand identity helps your business stand out in a crowded market.

Discovering unique business differentiators and giving them a visual language help to define and drive brand interactions.

CONSUMER LOYALTY

In any industry, consumers who are loyal to a brand are easy to market to, always buy more, and help businesses grow.

Consumers who have a great brand experience, subconsciously feel connected to a business — make sure it’s yours.

CONSUMER TRUST

Brands that gain consumer confidence and are often positioned for larger and ample business opportunities.

Compared to poorly branded competitors, an effective brand identity says, “We won’t take your money and skip town.”

PRICE PREMIUM

Brands that are able to convey aspirational value are likely perceived in the mind of customers as quality worth paying for.

By looking the part, effective brands attract more qualified customers who are prepared and willing to spend more money.

CONSISTENT COMMUNICATION

Once foundational elements of a brand are in place, future marketing initiatives are consistently built upon its strength.

A defined brand strategy and visual identity help simplify marketing choices by guiding efforts in a direct and impactful manner.

DON’T LET YOUR BRAND HINDER GROWTH

LET’S BRING INFLUENTIAL IDEAS TO LIFE

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Kyle Kucsera Design Lettermark Logo