A MARKETING ROADMAP

Brand Strategy

DISCOVER AND POSITION WHAT MAKES YOU DIFFERENT

GROW YOUR BRAND WITH A STRATEGIC BLUEPRINT

Prior to jumping into the excitement of design and marketing, brand strategy takes the guesswork out of creative development. By discovering your brand’s unique value, customer desires, and competitive landscape — we’ll develop a strategy to serve as a compass to engage across all marketing channels.

Existing companies change, while some are new to the market, yet both rely on a strategic approach in developing an effective brand. A well-defined strategy leads to many advantages through outlining marketing goals, brand positioning, cohesive marketing, higher brand equity, and memorable experiences. The knowledge gained from our strategy session strengthens customer interactions and will become the foundation of your Brand Identity.

Brand Assessment
Brand Architecture
Brand Attributes
Brand User Profiles
Brand Positioning
Brand Messaging

GAIN INSIGHT

Lay the groundwork for effective brand interactions by unearthing valuable business, customer, and market insights.

Our in-depth Brand Strategy begins with a transparent assessment in to how your brand is or will be perceived by the market. Through an understanding of your business goals and current marketing approach — we surface pain points, competitor positioning, customer perceptions, and how we plan to effectively communicate brand value.

UNLOCK YOUR BRAND

Through our strategic insights, we will position and build a blueprint to unleash brand value and grow your business.

While progressing through our Brand Stategy session, discovered insights will begin to develop multiple aspects of your brand DNA — including impactful business drivers, brand attributes, consumer profiles, messaging architecture, and valuable brand differentiators that favorably position your company in the minds of customers.

TELL YOUR STORY

This collective approach yields a Brand Strategy brief that aligns business value with both employees and customers.

By focusing on the past, present, and future marketing picture this comprehensive brief paints your own unique Brand Narrative. With your guide in hand, expand business through an inspiring story that drives successful brand interactions by uniting business and creativity throughout all marketing endeavors — print and digital.

STRATEGY, BRANDING, DIGITAL, PRINT

THREE20 RECOVERY

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STRATEGY, BRANDING, DIGITAL

MOBILE FACILITIES OF ILLINOIS

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STRATEGY, BRANDING, DIGITAL, PRINT

CALHOUN LAW

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THE VALUE OF BRAND STRATEGY

INSPIRING MEANINGFUL CUSTOMER CONNECTIONS

BRAND RECOGNITION

Consumers throughout all industries are likely to choose a brand they recognize and trust over unfamiliar competitors.

Brand recognition has a direct connection to the consumer’s ease of purchase and its credibility helps facilitate more sales.

COMPETITIVE EDGE

Differentiating your brand and its unique business attributes help position your company as a leader in the industry.

The association of a brand’s value with an understanding of customer challenges results in experiences that inspire action.

DELIVER VALUE

Marketing efforts are now focused more on your brand’s unique value and less on convincing consumers while closing sales.

Brands all promise and provide value but consumers appreciate brands that develop and maintain a close focus on their needs.

CONSISTENT COMMUNICATION

Understanding who you are and who you are not, helps develop a brand roadmap for consistent marketing initiatives.

Establishing a brand’s voice, look, and feel assists in appealing and engaging your audience across all marketing channels.

CHARGE MORE

Well branded businesses are typically positioned in the consumer’s mind as quality that is worth paying for.

By looking the part, effective brands attract more qualified customers who are prepared and willing to spend more money.

ENSURE GROWTH

By serving as the compass for long-term brand interactions, strategy takes the guesswork out of marketing development.

No decision can now be made without referring to the Brand Brief and asking — will it help or hurt business growth?

LET’S STRATEGIZE FOR THE FUTURE

THROUGH DEFINING YOUR BRAND TODAY

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Kyle Kucsera Design Lettermark Logo