INDUSTRY TAILORED

Logo Design

MAKE YOUR MARK AND BUILD BRAND RECOGNITION WITH IMPACTFUL LOGO DESIGN

At the core of every brand identity is a logo carefully chosen to embody your business. Navigating the competitive market is no small task — but we’ll make every impression count with a strategic and creative approach towards communication and design.

In harmony with everything your brand stands for, the process of creating an effective logo design goes beyond the actual design itself. Our workflow includes a brand strategy session, surfacing audience insights, researching competitors, exploring concepts, and designing a full set of logos for all applications.

TIMELESS LOGO STYLES

Wordmarks
Lettermarks
Pictorial Marks
Emblems
Abstract Marks
Combination Marks
Mascot Marks

LOGO STRATEGY

Whether revamping a logo or starting from scratch, our logo design process begins with strategy to understand your challenges and desired future state. We explore your brand personality, audience, competitors, and market positioning.

STEP 1

RESEARCH & DISCOVERY

By exploring thousands of published logos, we gain perspective on the industry and competitors alike. A mood board is curated to visualize ideas and define parameters, bringing clarity to ideas while securing creative direction approval.

STEP 2

STYLE SELECTION

Guided by strategy and market positioning, we select a logo style to represent your brand. From wordmarks to mascots and letterforms to emblems, the chosen creative direction gives us the confidence to begin designing your logo.

STEP 3

LOGO DESIGN

Impactful logos don’t happen by accident, and we now have the ingredients to begin designing your logo concepts. No stone is left unturned as we combine icons, color, and typography to craft a distinct and authentic brand mark.

STEP 4

LEGAL CLEARANCE

Don’t risk trademark infringement or loss of logo ownership due to AI or careless design. We protect your business investment by clearing all logo designs through the USPTO, allowing you to trademark your logo for exclusive nationwide usage rights.

STEP 5

FEEDBACK & REFINEMENT

Thanks to our collaborative design process, logo concepts are typically aligned with the creative brief from the start. We always encourage constructive feedback and value your input as we refine the concept into a logo you're proud to own.

STEP 7

FINAL LOGO & GUIDELINES

With the logo finalized, vector and raster formats are provided for use across all print and digital applications. A concise brand guideline sheet is included, outlining logo versions, color codes, and fonts for quick reference to your brand’s identity.

STEP 8

GET TO WORK

Now that your brand is brought to life, it's time to make your competitors sweat a bit. With your new logo in hand, put it to work by building brand recognition — stamping it on everything from websites and social media to vehicles and buildings.

STEP 9

“Kyle is absolutely amazing! He is both collaborative and patient in nature. He takes the time to get to know you and your business to visualize and create your brand story. If you are looking to create and grow your brand — Kyle definitely has the necessary knowledge, skills, and abilities. I learned so much throughout this process. Thanks, Kyle!”